How to optimize your Shopify product page to increase conversions?

Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page.

Nafih C

Nafih C

Macy is the CEO of Outline and founder of multiple other design tool unicorns. She lives in Portland with her partner and 2 dogs.

Optimize Shopify product page-Most of your customers will decide to buy your product or leave your store on your product page. Unfortunately, it is a frequently overlooked component of the sales funnel.

While most store owners concentrate on improving their checkout page or landing page or tweaking what happens after a visitor adds a product to their cart. Customers will not get that far unless you create solid product pages that convert.

Product pages exist to tell customers why your product is awesome, explain which needs or problems it solves. Also list the details a customer needs to see before making a purchasing decision. Beautiful product photos and well-written product descriptions are important. But they're only the starting point—there's a lot more to consider when creating a great product page.

Are you stumped as to where to begin? Don't worry because this article will walk you through the best practices for optimizing them.

What exactly is a Shopify product page?

A Shopify product page is a page on your online store that contains all of the information about a specific product.

However, this product detail page is more than just a list of product facts. It must persuade customers to click the Add to Cart button. Consider it to be a marketing landing page for your product.

Your product landing page, built with Shopify, provides the specifications and features, costs, assurances, and motivation your visitors require to persuade them to begin the checkout process.

In the end, it can make or break a sale.

What constitutes a good product page?

A bare-bones product page requires only a product title, a description, and a call-to-action.

On the other hand, Shopify product page templates with basic components are unlikely to convert as well. This is why it makes sense to customize them for shoppers or even based on audience segments.

Here's a rundown of the key elements you can include on your Shopify product page to make it as convincing as possible:

  • The product's name

  • Appealing product photos

  • A detailed product description 

  • A detailed product description

  • A detailed product description High-quality product videos

  • Shipping and return information

  • A large number of customer reviews

  • A Frequently Asked Questions (FAQ) section

  • A call-to-action to add to cart (CTA)

  • "Notify me when available" button for out-of-stock products

Best practices to optimize Shopify product page

  1. Plan out the components of your product page.

The first step in creating a conversion-optimized e-commerce page is to incorporate elements commonly used in successful e-commerce pages.

The elements are loaded in the following order:

  • The logo and the navigation: The user should always know where they are and be able to navigate to other pages quickly.

  • Product previews: Images inform the user that they are on the correct page and provide a preview of the page before it fully loads.

  • Breadcrumbs and the product title: Furthermore, confirm the user's selection and provide a quick way for them to return to a similar category.

  • Image of the main product: The customer is looking for a product photo. Even though images are typically larger in file size, these load before the call to action.

  • Call to action button: The button for adding to the cart.

  • Additional information:  Product information located below the fold is loaded last.

  1. Activate a live chat 

Customers like that they can multitask and get answers quickly with live chat and that it is the most efficient use of their time.

Like a FAQ on your product page, targeted live chat allows potential customers to get their questions answered quickly. This making it easier to make an informed decision. The difference is that they get their answer through a conversation, either with a chatbot or by speaking with you or your support team. This means that live chat may necessitate manual intervention. This is often best used during high-traffic periods or on specific product pages, such as pricier bundles that generate higher-than-average order values.

Live chat also shows your visitors that you are easily and quickly accessible, which increases the trustworthiness of your business. Even if your visitors do not use live chat, knowing that it is available can provide them with additional peace of mind.

3.Put product photos/videos/GIFs in the center of attention

One of the obvious disadvantages of shopping online is not being able to touch, feel, or physically examine a product. As a result, product visuals must do a lot of heavy lifting to provide a similarly useful experience.

We've long advocated for how product photography can make or break an ecommerce site. But it's important to remember that visuals aren't just limited to photography and that effectively using visuals isn't just about the aesthetics. Great photography, GIFs, and videos all keep your customers' questions and concerns in mind, allowing them to make a more informed decision.

  1. Display your social proof

Purchasers are more likely to purchase after reading reviews and testimonials.

When most customers visit your website for the first time, they will have some reservations about your brand's dependability. Showing how people respond positively to your products and services is a good way to increase their purchasing confidence.

Entering a new site with no reviews or testimonials, on the other hand, can make an eager buyer feel hesitant to buy. After all, only a few people are brave enough to embark on a path that may lead to unknown difficulties.

  1. Improve mobile conversion

After examining them, nifty Marketing discovered that 86 percent of high-converting landing pages are mobile-friendly. This makes sense, given that most customers now shop on their phones.

As a result, it's a colossal waste to perfect other factors while overlooking a minor but critical factor: mobile experience.

Although most Shopify product page themes are mobile responsive, test your product page on a mobile device. You may discover some flaws (e.g. CTA is too small to click or the visually important part of your banner is cropped).

Final thoughts

It's understandable to be passionate about your products and missions, but you must always put your customers first to win conversions. All Shopify product page optimizations boil down to customer experience, from showing your benefits friendly to creating a smooth buying flow.

I hope you've found everything you need and are ready to start creating great Shopify product pages.optimize Shopify product pagoptimize Shopify product pag. T.