7 ways to surge traffic to your Shopify store in 2021

Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page.

Macy is the CEO of Outline and founder of multiple other design tool unicorns. She lives in Portland with her partner and 2 dogs.

Do you always working hard to surge traffic to your Shopify store?. Are you having issues getting people to visit.

your Shopify store? You have a better chance of gaining more conversions and sales if you can surge traffic to your Shopify store.

However, finding techniques to bring customers to purchase at your store might be difficult. And problems aren't made any easier when you're up against well-known retailers.

I have gathered a list of top-notch techniques to surge traffic to your online store in this blog. As a result, you can build on your current achievements and begin competing with the top teams.


Why is surge traffic so important to grow up your store?

Bridging the gap between consumer and brand is the key to increasing traffic rates. Clearly told, the less traffic you have, the fewer buyers you will likely attract.

The more interested clients you can reach out to, the more successful your brand will be in sales. Of course, you'll want to make sure that the clients you do attract find what they're searching for.

You won't make sales if you don't, and your bounce rate will rise. Because Google's algorithm evaluates your store negatively, this will have long-term negative consequences.


Here are the 7 ways to surge traffic to your Shopify store

The Shopify platform has been impacted by Covid-19. For one thing, consumers are increasingly purchasing online to avoid having to leave their homes. As a result, several online merchants have increased their ad spending in the hopes of attracting new customers.

But what if you don't want to spend any more money on your advertisements than you do now? Especially if you're trying to save money in these uncertain times. There is, however, something you can do.

Here, you'll look at seven different free strategies to drive traffic to your Shopify business. Let's get started.


1. Make organic use of search engines.

Using search engines to drive traffic to your Shopify store is a great idea. However, if you want to use search engines to produce organic traffic, you'll need to use SEO.

The majority of the traffics will get from clicks of organic search results. Just take you as an example. Will you go beyond the first three pages of the search engine result page? Definitely no. You and I will always click only on the top-ranked pages.


surge traffic


So, be alert to do proper SEO for your Shopify store. Applying SEO correctly will create far more traffic than other methods. Getting that first spot, on the other hand, can be difficult.

To have a shot of landing on the first page, you'll need to employ all of the following website techniques:

  • Proper keyword research

  • High-quality content

  • Proper title, meta description, Permalink

You can easily rank on top of the search engine results by publishing high-quality blogs rather than ads.

You may organically draw customers to your online store by generating fascinating, useful, and engaging content. There are numerous options for your business to break out into the world of content and capture new audiences.

You should write articles that should provide supports or knowledge to your potential customers, and it should be an expected one by the customers. So, to get your customer's expectations, you should have an idea about their researches.


2. Social media presence of your Shopify store

People are more likely to find your store if you integrate and interlink all of your social media profiles with it. Especially if you have active accounts, you can also join social media groups to see if any people are interested in your goods.

However, if you intend to promote this manner, make sure it comes across as genuine rather than a marketing strategy.

You must bring your business in front of your ideal customers to improve internet traffic for your online store.


surge traffic


For example, you might use sponsored social media adverts to create highly targeted campaigns that deliver customised ads to clients who are most likely to click through and buy your products.

Your customers can be found on social media. It is the most effective technique to establish relationships with them while also providing an opportunity to strengthen your brand identification.

Facebook is unmatched when it comes to obtaining more visitors from social media. Facebook accounts for over two-thirds of all social media visits to Shopify stores.


3. Build real social proof

Real social proof can always propel your store to the top of the search results. In addition, people require validation, such as authentic user evaluations, to trust your online store and buy from you, so social proof is critical for online businesses to grow.

A Majority of consumers take customer reviews seriously! Positive reviews encourage them to trust your store more, they see those reviews as valuable, and thus your store gets trusted more, and they will recommend your brand to their friends.


surge traffic


So, it would be best if you tried to find ways to encourage your existing customers to leave reviews about your brand with you, and you can showcase all those in front of your store and other social media platforms.

The "reviewbit" will helps you to do the same. E.g., customers make a purchase, and the reviewbit app sends them a WhatsApp message asking for the rating, thanking them, and asking them for a review. Since it is through WhatsApp, you can even collect photo/video reviews easily.


4. Offers and discount codes

Discount codes encourage visitors to come into your store not just to look around but to buy. Special offers can also be combined with surveys and other tools to help you learn more about your clients.

This strategy can help you attract new consumers, or at the very least, it can help you learn more about why someone is interested or isn't interested.


surge traffic


Using the same reviewbit app, you can offer a discount code for the customer's next purchase.

When you get a valuable review, you can offer them a discount code that can be applied to the next purchase; thus, you can easily retain them. Hence, these customers act as influencers, and thus you can surge traffic to your store.

You can go through 5 best customer experience solution for a Shopify store.


5. Contests and giveaways will dive traffic

While many of these strategies appear to be long-term answers for growing traffic, there are ways to provide your store a quick bump in numbers.

By offering attractive prizes in exchange for your customers' involvement in viral competitions, giveaways, and sweepstakes, you can immediately drive more traffic to your store.

You may incorporate giveaways in your store's landing pages or blog posts using tools like Gleam or Woo box. These contests can even employ social sharing as a means of entry, increasing the chances of your contest becoming viral and spreading across social media platforms.

Once they've arrived on your site, you can use various strategies to direct them to your products, such as exit-intent popups.


6. Collaborate with influencers

Using influencers is a bit out-of-the-box method of growing traffic. The purpose of hiring influencers is to increase brand recognition and drive traffic because their opinion matters to those who look up to them; using an influencer should result in more shop visits and sales.

Many influencers sell themselves primarily through social media. However, because they are more visual, Instagram and YouTube influencers are the most realistic possibilities for eCommerce firms.

One of the most efficient ways to raise brand recognition is through influencer marketing. While reaching out to major influencers with millions of followers will almost certainly be difficult, working with micro-influencers is another option.


7. The free listing option on Google Shopping

For merchants and store owners, the advent of Google's free Shopping advertisements in 2021 opened up a whole new world of possibilities.

You can now list your products for free on Google's surfaces. The Shopping tab will display your products. All you'll need is a Google Merchant Account and a product data feed that's been optimized. You may seek the help of a google shopping expert to learn how to optimize your product data.

Because the advertising are free, your vertical has a larger chance of being congested. That's why it's more crucial than ever to optimize your product data. But, again, speaking Google's "language" will make your items stand out and put you ahead of the pack.


Final thoughts

You should produce more website traffic for your online business now that you have these methods in your ecommerce marketing toolkit.

More traffic to your online business implies more chances for casual shoppers to become paying clients.

If you have any other personal experience to drive more traffic, please feel free to share that in below comment box!