How to Use Shopify's Social Selling to Increase Your Store's Sales?

Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page.

Macy is the CEO of Outline and founder of multiple other design tool unicorns. She lives in Portland with her partner and 2 dogs.

You may generate sales for your Shopify business in a variety of methods. For example, you might employ targeted paid ads to boost traffic, or you could use SEO to assist customers in locating the things they need directly from search engines.

Finally, you might want to explore implementing Shopify's social selling plan to reach new customers, increase sales, and expand your business.

However, selling on social media necessitates a detailed strategy. More than just linking to your Shopify store and asking customers to buy from you isn't enough. However, it is not as difficult as you may believe.

In this article, you will learn:

  • What is social selling?

  • Is it possible to open a store without using social media?

  • Now you may create a store. What about social media?

  • What Makes Facebook a Good Platform for Social Selling?

  • What Part Does Instagram Play in Social Selling?

  • How is Social Selling with Influencer Marketing possible?

What is social selling?

Both social media marketing and social media advertising are not the same as social selling.

Because it's defined as the modern technology to create relationships with potential clients, it belongs in its category.

You utilize social media as a Shopify store owner to locate and engage with sales prospects.

'Social selling' is already embedded into several media platforms, such as:

  • Facebook Page for Business

  • Profiles on LinkedIn

  • Professional twitter account

  • Instagram page

Social selling is defined as "developing and building or creating relationships with potential clients through your online network or social media contacts."

Social selling allows you to connect with sales prospects more quickly and easily. However, you have to be careful not to come out as though you're trying to push things or sales on individuals. They won't want to work with you if you come across as pushy.

Developing and building or creating relationships with potential clients through your online network or social media contacts.

 

Is it possible to open a store without using social media?

Having no social media presence for your business these days is a death sentence. Just like essentially putting up a lemonade stand in the middle of the lonely area.

One of the variables in determining your store's "trust value" is social proof. It isn't, however, the only one. Building social proof, I understand, takes time. Invest in content production on this front, and your brand/store will eventually grow. Remember that "social proof" isn't the only thing you'll need to run a business.

  • Maintain the authenticity of your store's content while also making it attractive to customers through social selling.

  • Important sections such as About Us, Contact, and Policies should be kept. Maintain transparency in your business and inform your customers.

  • Use the information to create content for your social media pages (if you decide to build a community around your store values on social media)

Shopify's Social Selling

Now you may create a store. What about social media?

Now is the time to create your pages (company profiles) and start posting. Begin interacting with comparable pages and following people in your niche. Encourage your friends and family to like and follow you.

Hosting and marketing a giveaway with a follow and like requirement will help you to begin expanding. Later on, you can invest in power likes to increase your content and engagement, which will help you grow your audience organically.

Hosting and marketing a giveaway with a follow and like requirement will help you to begin expanding. However, if you use words like 'giveaway' or share to win,' Facebook will limit your reach. Please keep this in mind. It's preferable to do it in video format.

What Makes Facebook a Good Platform for Social Selling?

In 2021 and beyond, social media will be THE way people connect. For example, using a platform like Facebook can help you cut down on its time to close a sale.

Rather than making 10 or 15 terrible cold calls, you may spend the same amount of time on Facebook and send 20-40 short messages!

Having such a quick and practical connection to potential clients might help your brand acquire revenue by shortening the sales cycle. In addition, because Facebook is the most popular social media network on the planet, you can count on a steady stream of leads for years to come.

Shopify's Social Selling

As a platform, Facebook has around 1.5 billion daily active users. Users on Facebook, ranging in age from teenagers to young adults, adults, and even some retirees. It's no surprise that Facebook has such influence, given its size and reach.

The primary objective of the social network is to link you with friends, family, and even co-workers, but it has grown beyond that.

Games, organizations, and even corporation pages/profiles are now available on Facebook.

You may connect with customers by creating a business page. You can pay attention to individuals who leave comments on your page or interact with your ads. Influence.

What Part Does Instagram Play in Social Selling?

Rather than attempting to convert Instagram users to your eCommerce site, bring Instagram to your eCommerce site!

When you combine Shopify and Instagram, having a 'business account' for your brand online can attract a lot of attention to your products.

You can link to your website in the bio of your Instagram page if you aren't ready for a business profile. This enables potential customers to visit your website and make transactions. Make sure your things are well-photographed.

To grab the attention of browsing shoppers, you'll want bright, well-lit choices that display your merchandise.

Another excellent method to show off some interesting and exciting photographs of your items used by fans is to use user-generated content. Fans and followers can tag your account or use hashtags to post their photos. You can look at this content and republish it on your account, as long as you credit the original creators.

Reviewbit can assist you in requesting, gathering, and showcasing photo reviews and user-generated content (UGC), which you may subsequently post to your Shopify store or share on social media.

How is Social Selling with Influencer Marketing possible?

Influencer marketing is an excellent social selling strategy. Typically, you team up with an influencer (someone with a higher social following than your firm) and ask them to promote your items on their social media platforms.

You'll need to track down an influencer:

With a target market that is similar to yours

This has a high level of audience engagement. It's beneficial to discover someone whose message is similar to your own. Their fans are more likely to test out your product if your ideas are similar.

It's important to remember that social selling is all about building relationships.

All messaging must be authentic. If it isn't, many people won't believe it, and your brand will suffer as a result. The best method to avoid this issue is to find an influencer who shares your brand's beliefs.

Final thoughts

One of the best features of Shopify is the abundance of applications available to help you build your business the way you want.

Furthermore, once you begin to use these applications and generate social traffic, you will have access to a whole new audience that you may not have encountered before.

However, to make social selling successful, you must consider why people use social media and the types of clients you want to attract.

It all boils down to making sure you're not only selling items on social media but also selling an experience.