5 Things Your Shopify Landing Page Requires to Perform at Its Best 

Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page.

Macy is the CEO of Outline and founder of multiple other design tool unicorns. She lives in Portland with her partner and 2 dogs.

Look no further if you want to learn how to create a fantastic Shopify landing page.

A Shopify landing page is essentially a standalone page where visitors arrive after clicking on an ad or any other link on the web to give away their contact information, complete a form, buy products, download an eBook, etc.

With Shopify landing pages, you can increase your Google exposure, allowing you to rank higher in search engine results pages and drive more traffic to your Shopify store. If that sounds interesting to you, you've come to the right place! Here are five methods for creating Shopify landing pages.

There are also examples included if you want even more information. Make sure to take a look at them.

What does the Shopify landing page mean?

Shopify landing pages are standalone pages on a Shopify store designed for marketing or advertising campaigns with a conversion goal in mind. Product pages are technically a type of landing page. However, most brands create separate landing pages for campaigns to achieve better results.

Do you have a confusion between landing page and product page?

A product page is a page that informs customers about a particular product or service. On the other hand, a landing page is more specific and designed to generate leads related to a marketing campaign. Landing pages are less complicated and have a single goal: to persuade visitors to take the desired action.

Why do you peculiarly need Shopify landing pages?

The most fundamental reason you need landing pages for your Shopify store is that they maximize conversions by providing the most tailored experience to shoppers.

Unlike a product or collection page, a dedicated landing page has a single focus. As a result, it eliminates the Paradox of Choice, which states that too many options frustrate shoppers and reduce conversion.

Let's take a look at an example: imagine you want to promote a Summer Sale campaign using Facebook Ads. You press the launch button after defining your goals and your target audience. However, you only get a high CPM and very few conversions. What could be the issue here?

The issue is that you did not create a dedicated landing page and instead directed your traffic to generic product pages. As a result, customers who click on your ad will leave because the post-click experience does not match the ad. As a result, Facebook's algorithm determines that your ad is not beneficial to users.

You can do the following with Shopify landing pages:

Targeting should be more specific: A generic product page may not address the needs of a particular customer segment. And if your product pages don't manage your customers' specific needs, you're losing conversions. By combining targeted landing pages with targeted ads, you can increase relevance and generate more sales.

To improve, conduct A/B tests regularly: Remove the element of uncertainty from the equation. Data can be used to determine how well your marketing campaigns are performing. Over time, you'll continue to fine-tune your Shopify landing pages to ensure you're serving up what works best for your target market.

Improve your paid search campaigns: By matching your store's PPC landing pages and ad copy with your keywords, you can maximize the ROI of your campaigns by providing visitors with more relevant experiences. In addition, this reduces the possibility of them restarting their search.

5 things your landing page requires to perform at Its best

Regardless of industry, all landing pages have the same goal: to generate demand or business for your brand. This section will outline five key elements that many high-performing landing pages share today. Let's get started.

  1. Customer feedback and testimonials

Customer reviews and testimonials are the first and most common elements you'll find on high-performing landing pages. After all, visitors to your website need to know they can trust your brand, the products you're selling, and the level of service you'll provide.

Buyers today will not simply take your word for it; they will look at reviews and testimonials. In fact, nine out of ten consumers say they read reviews before making a purchasing decision.

If you don't have any reviews on your landing pages, you'll lose a lot of business. There are numerous methods for adding reviews to your website. If you have a Shopify store, you can choose from several apps that can help you improve your reviews and testimonials.

  1. Product demonstrations, email sign-ups, and CTAs

The ultimate goal of your landing pages is to convert visitors into customers. Therefore, they must be well-designed, contain sufficient product and feature information, and social proof to boost customer confidence. But, above all, they must be conversion-friendly. Demo forms, email sign-ups, and calls-to-action are three methods for moving users through your landing page funnel.

  1. Product specifications, comparisons, and suggestions

Whether you're a direct-to-consumer , business-to-consumer, or business-to-business brand, you must sell your product's features and inform customers about everything relevant to them before they consider purchasing. Creating a high-performing landing page is to provide enough detail without overwhelming or confusing your customers.

  1. Simple contact with your support 

When a site visitor has a question about your product, service, specific features, pricing, or anything else, you should make it easy for them to contact your support and sales teams. While you could ask them to contact you via email, there is a faster way to get this level of assistance: chatbots.

Incorporating a chatbot into your website has been identified as a top eCommerce trend for improving landing page performance. According to data, consumers are increasingly willing to interact with chatbots to initiate sales conversations or resolve support issues. In addition, 74% of consumers said they prefer to use chatbots to answer simple questions quickly.

  1. Concentrate on SEO and copywriting.

Your landing pages are coming along nicely. You have enough product reviews displayed to boost customer confidence and features, comparisons, recommendations, and areas to capture sign-ups so that you can start marketing to your subscribers. However, even if your pages are visually appealing, this does not guarantee that they will be seen. This is where an emphasis on SEO comes into play.

Final thoughts

Today, there are so many products that may all look or say the same thing, regardless of the industry you're in or the consumer type you sell to. So make the most of your landing pages to differentiate your brand.

Include customer feedback and testimonials. Display your product to your customers with high-quality images and videos, and provide ways for them to compare your product quickly. Include areas where they can sign up for trials, demos, or email marketing.

Devote time and attention to SEO and copywriting. Make it simple for visitors to your landing page to contact your sales and support teams. If you can master the five points, I listed in this article and apply them consistently, your landing page performance will skyrocket.