Best product review strategy that works well for Shopify stores

Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page.

Nafih C

Nafih C

Macy is the CEO of Outline and founder of multiple other design tool unicorns. She lives in Portland with her partner and 2 dogs.

Customer feedback can mean the difference between a company's success or failure. How significant are they? A recent survey found that 72 percent of customers will not make a purchase decision until they have read reviews.


In terms of conversions, five customer reviews increase the likelihood of a product being purchased by 270 percent. This has a significant impact, particularly given the volume of competition in the eCommerce space.

However, if you're reading this, you're probably aware that customer reviews for your Shopify store are "important." Stats are great for highlighting specific points, but if the impact of reviews is "common knowledge," how do you take your customer reviews to the next level?

This is where photo-driven reviews take center stage, if not the starring role.


Which are the basic review collection strategies?

Before we get into how to get the best customer reviews for your Shopify store (paired with compelling photos), here are a few bullet points to help you get started:


  • Photo-based UGC is 5x more likely to generate a conversion compared to professional content. 

  •  Up to 80% of reviews come from follow-up messages urging customers to review their purchases.

  • When asked, 68% of consumers have left a review for a local business.

How can you increase the number of customer reviews on your Shopify store?

Your customers, after all, expect to see reviews on your website and product pages. The good news is... Your customers want to tell you about their experiences as well.


You can get more customer reviews and build strong relationships with your customers if you have a consistent review generation strategy in place.


To bring you the most effective tactics, I extracted proven strategies from analyzing the data of over 1000 Shopify stores. Here are some quick and easy ways to proactively generate more online customer reviews.


  1. Organize it as a simple task.

A frictionless customer experience is essential throughout the shopper's journey, and writing a review is a component of that journey. When it comes to reviewing generation, it is critical to give your customers the option to leave reviews with minimal effort. They are carrying out a "task" that benefits your company. Complicated forms with numerous questions will only turn off customers. Keep it brief and to the point. The procedure should be extremely simple and easy to follow.

  1. You should ask

Many business owners skip this obvious step and never ask their customers for feedback. True, some customers will leave a review independently, but the vast majority will require some "encouragement" from you.

According to research, customers are more likely to leave a review for a business when asked. An automated review generation process is a great way to ensure that you are always asking for feedback from your customers.

  1. Give Rewards

Simply asking is great, but some customers will require additional motivation to invest the time required to write a review. To give this extra push, include an enticing offer, such as a discount on the next purchase. This way, you can get more customer reviews and increase the likelihood of repeat business for your Shopify store.

  1. By scheduling reminder messages, you can ask again

Sometimes your initial request will catch the customer at an inconvenient time, and there's nothing you can do about it. It does not imply that the customer is unwilling to leave a review. As a result, review request reminders typically result in 30% more reviews.

  1. Customers who left text-only reviews should be sent Photo Reminders

Humans are visually oriented creatures, and our brains are hardwired to process visual information. Visual information is processed 60,000 times faster than text. Furthermore, images elicit emotions, which is an important factor in decision-making, particularly when it comes to online shopping. On the other hand, reading textual reviews requires more processing time in our brains. That isn't to say they aren't valuable; textual reviews can help elaborate on images and answer key product questions.


How Can Shopify Product Review Apps Benefit Your Brand?

Shopify is a fiercely competitive online marketplace with approximately 446,005 online retail sellers. So, why is it necessary to learn how to gain more customers through your Shopify store? You can improve the functionality of your online store and provide a better customer experience by optimizing it with a review collection app.


Where Should You Begin?

The Reviewbit WhatsApp Reviews App gives your Shopify store a competitive advantage. The app's features are fully automated and customizable to meet your business requirements. It supports Google-rich snippets and ensures 305 more review collections when compared to email. In addition, it leads to better Conversion Rate Optimization (CRO) across multiple channels, including your online store and Google's Search Engine Results Page (SERP).

If you want more exceptional features on your e-commerce site or want expert assistance, you can hire a Shopify expert from the Toptal marketplace, top companies, and start-ups choose Toptal Shopify freelancers for their mission-critical Shopify projects.

Final thoughts

Don't be afraid to use an app to automate the process if you require assistance. For example, Reviewbit enables Shopify merchants to collect many visual reviews from satisfied customers and create elegant online stores that customers can rely on.


To summarize, be transparent, honest, and authentic with your customers, respond to negative reviews quickly but carefully, and demonstrate to the world how much you care about them. This is the best review strategy that works well for your Shopify store.