Is it possible to send follow-up messages for reviews via Shopify email?

Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page.

Nafih C

Nafih C

Macy is the CEO of Outline and founder of multiple other design tool unicorns. She lives in Portland with her partner and 2 dogs.

That's an excellent question! The Shopify Email application lacks a template that will allow your customers to leave a review for the store. However, I can see the benefit of allowing you to use a follow-up review template to leave a rating quickly. I'm going to use this as context for a suggestion on the application for you.

There are third-party applications that will automatically send follow-up review messages to customers after they receive their order.

Let’s have a look at that.

Why do you need follow-up messages for reviews on Shopify?

Customers are more likely to feel valued when a brand communicates with them personally and genuinely. Personalization is the number one tactic used by marketers to improve performance.

One of the benefits of developing a more personal relationship with your customers is increasing interaction and participation. By actively involving your customers in the design and development of your product or service, you can easily strengthen that relationship while also learning a lot of interesting information.

Instead of having to call each customer or send an email hoping that they will read it, you can create questions within your various segmented groups. Customer participation is an excellent way to obtain relevant answers for your business. Using WhatsApp Business allows you to conduct marketing research quickly and efficiently, and best of all, it is completely free!

Automating your follow-up messages will not eliminate the human element. An automated tool allows you to optimize your workflow and interact with customers more meaningfully. You have the opportunity to cultivate a long-lasting relationship with recipients because you can respond almost instantly to user trigger actions and set up an automated series.


What is the best way to get Shopify customer reviews?

Going above and beyond your customers' expectations is the simplest way to get more customer reviews. Most people would be more likely to leave a review if they had a fantastic experience. Here are some suggestions to help you get more customer reviews:

Send review requests

When asked, 70% of customers will leave a review about a company. You must send a follow-up email after delivery to remind your customers to leave feedback and to thank them for their orders.

You should include a thank you note in the package if possible to personalize your customer's shopping experience and make them happy. The more customer reviews a product has, the more likely it will receive future customers.

Respond to both positive and negative feedback

Make a habit of responding to customer reviews. This is an excellent way to demonstrate your store's consistency and transparency. You must listen to your customers and address and solve their problems as quickly as possible.

Responding to reviews illustrates to potential customers that you are willing to assist them and encourage them to write something. They are also less likely to leave a negative review of your store.

Reward your customers for their feedbacks

After a successful purchase, you can encourage your customers to write a review and offer them rewards or recognition in your post-purchase messages.

Use the reward and loyalty program to encourage your customers to leave a review and incentivize them with discounts, coupons, gifts, and other incentives.


Who Wins in Marketing Follow-Up: Email or WhatsApp messaging?

What automated email marketing does not – and cannot – do is address the reasons why customers backed out of the sale on a case-by-case basis. Not only that, but an email can go unread for days, long after the need to buy has passed, or the customer has already purchased from another vendor.

This is where WhatsApp conversational messaging comes in. You can open the door to engaging with your customers more casually, allowing you to address their problems directly through human interaction. WhatsApp messaging has been around for a while, but as consumers become savvier, so do their expectations. It's no longer enough to bombard them with automated emails that they never open.

Real customers have real questions, and automated emails cannot provide answers.

A conversational WhatsApp messaging tool can help bridge the gap between an undecided customer and the final sale. By adding a human touch to a customer's digital experience, you strengthen your relationship with them and achieve your ultimate goal: increased sales. And have you ever met someone who refused more sales? Neither did I.

The ultimate goal is to reach customers in a simple, non-intrusive way to connect with them to build genuine trust and convert customers into promoters. 

Are you looking for a tool that can display reviews for multiple products?

Reviewbit assists eCommerce businesses in providing post-purchase consumer engagements via social messaging platforms such as WhatsApp. Brands can collect feedback from each order by using instant messaging systems to send an automated review request. 

Allows businesses to provide immediate customer service in response to negative reviews and upsell their products to satisfied or loyal customers and increase sales through upselling and cross-sell products by sending offers and promo coupons while gathering feedback through chat platforms. This app helps merchants retain current customers while also converting new customers into loyal customers.

Outstanding features:

  • You can ask your customers for reviews with photos/videos using automated review requests via WhatsApp.

  • Make strong connections with your customers and provide them with an exceptional experience.

  • You can convert visitors into buyers by creating beautiful review galleries that feature your satisfied customers.

  • You can entice satisfied customers to buy from you again by offering discounts.

  • Send review requests to prior customers from up to three months ago to expedite the review creation process.

  • Revewbit's review widget is compatible with all major Shopify review apps, such as Loox,, Stamped, and others.

  • Customers will receive review requests in the language of their choice.


Must have different scenario follow-up messages for review collection

The tool you use to collect reviews should be able to send not only review requests but also follow-up reminder messages. 

Because only a single message that is requesting reviews might not bring replies, so, in that scenario, the tool should be able to send further follow-up/reminder messages asking for reviews after a particular interval. 

 For example, consider the following scenarios:

Scenario1- follow-up message after 15 hrs

Hi {Customer Name}, We hope you were pleased with your order. Please don't forget to share your valuable thoughts about your product. {Product Name} {Product URL}.

We'd appreciate it if you could tell us how things appear and feel. Your review benefits the community that supports us and us, and it only takes a few seconds to complete.

Should I quit annoying you? Text as 'Stop.'

Horrible, Bad ,Average ,Good ,Awesome

Scenario2- didn't respond after 15 + 6hrs

Hi {Customer Name}, We've reached out a couple of times, but I haven't received a response. We know you're busy, but if you could reply to my message, I'd be able to cross this task off my list.

Please do not hesitate to offer your helpful feedback about your product. 'Product Name' and 'Product URL'. We'd love it if you could let us know how things are for you. Your feedback helps us and the audience that supports us, and it can be done in a few clicks.

Suppose you do not wish to receive any additional messages. Please respond as 'Stop.'

Horrible, Bad ,Average, Good, Awesome

Follow-up message for review after 5hrs

We are pleased to receive your valuable rating

Please leave your great review by tapping the above quick reply button?

Follow-up message for review after 10hrs

Thanks a lot for your rating on the product.

We approached you to get your great reviews on the product.

Tap a button in the quick reply list, and you're done.

Photo review follow up after 15

Thanks a lot for your valuable feedback. If you can share a photo/video review of the product, it will greatly support our further shoppers. Kindly share a photo or video in your review of the {{Product Name}} {{Product URL}}.

Photo review follow-up after 15 +6hrs.

We realize you're busy, but if you could provide a photo/video review, it would be a huge help to our community, and I'd be allowed to navigate this task off my list.

Please share a photo or video in your review of the {Product Name} {Product URL}.

Wrapping it up

WhatsApp is an excellent marketing tool for increasing sales, customer retention, and profitability. Every Shopify business can benefit from improving communication with customers and prospects via this channel, as long as they can leverage every interaction with personalized and relevant messages. 

With the help of this article, you can create the most important follow-up messages for your business and build a meaningful relationship with your audience. The best part is that you can fully automate all of these messages and easily generate more sales.