5 Ways to attract customers to your ecommerce website

Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page.

Nafih C

Nafih C

Macy is the CEO of Outline and founder of multiple other design tool unicorns. She lives in Portland with her partner and 2 dogs.

Ecommerce sales are expected to grow in 2021 across the field. As a result, new eCommerce businesses are springing up all the time.

But, in this increasingly competitive environment, how do you remain ahead of the pack and position your business for success? One of the most important things you'll have is to attract customers to your ecommerce website.

I've compiled a list of five strategies to apply to attract customers. There are both free and paid choices available.

Like any other type of planning, some projects require thorough work, while others can be completed on the fly. So let's go through each point.

How to get started to attract customers to your ecommerce website?

Whether you've recently opened or have been in business for a long, everyone is seeking strategies to boost eCommerce traffic and, as a result, attract new clients to buy their products. However, each potential visitor is different, and there are a variety of ways to reach them.

These tried-and-true methods, which include anything from social media to SEO to engaging with influencers, will draw attention to your Shopify store.

But, before you start figuring out how to get more people to visit your website, there are a few things to keep in mind to ensure that your site is ready to convert greater attention into increased revenues.

attract customers to your ecommerce website


Carry out quality assurance: Take note of all the products you sell and make sure they're high-quality stuff you can be proud of. Examine the product descriptions to ensure that they accurately and effectively describe your item.

Keep in mind that photography dominates: We live in a visual world. Customers need to see precisely what they're purchasing. Thus high-quality product photography is essential. 83 percent of smartphone users in the United States say product photography has a very positive impact on their shopping decisions.

Organize your website with a simple structure and clear call-to-action: Make sure customers can simply find what they're looking for on your website. For example, add a prominent "Shop Now" or "Start Shopping" button that directs people to your product catalogue if it is not directly on your site's homepage.


Each potential visitor is different, and there are a variety of ways to reach them.


1. Get attention with a sales campaign

Do you go straight to the "sales" button while shopping online to discover the best deals, or is that just us? Visitors will flock to your website in search of a good offer if you create the correct sales strategy. In addition, people will respond to a promotion, whether it is timed to coincide with the upcoming Festive season or not.


(1)Create a coupon only available on your website: Coupons, whether 10 percent off or 50 percent off, are another solid approach to entice customers in. You can increase the number of visitors that come to your website and shop by making the coupon available only on your website.

(2)Bye one get one offer: When we know we'll get something for free, whether it's scarves, notebooks, chocolate bars, or plants, we're more likely to buy. So we'll at the very least visit the website to see what the deal is all about.

(3)Giveaway contest: If visitors sign up for your mailing list, you might offer them free delivery or a discount on their first purchase as an incentive. This action encourages people to visit your website and shop.

2. Application of social media

One of the platforms that allow you to promote your business for free is social media. Of course, if you want to post adverts across networks, you'll have to pay, but just being present is free. It can also provide a slew of advantages!

Providing excellent material is the key to social media success. In addition, you must be exciting and unique for others to want to follow you.

If you succeed, you will have a fantastic marketing channel at no cost to you. So, what should you do to use social media to attract customers?

Post frequently: – at least once a day, so that customers don't forget about interacting with your users: Explore them, respond to their comments, and try to pique their interest.

Choose the most proper channels for your business, but keep in mind that Facebook and Pinterest are the most popular online shopping destinations.

Use graphics - postings with photos receive 50% more attention than those without.


3. Customer service

Outstanding customer service is another factor that will aid in attracting a large number of users. Always keep in mind that nothing beats happy customers as a form of promotion. Make buying in your store an unforgettable experience but only in a good way.

According to a Forrester survey, 45% of US customers will abandon an online transaction if their queries are not promptly answered.

This means that if you want to attract customers, you must reply to each and every question and comment they make. And as soon as possible, because quick reactions are critical to success in this scenario.

Never take it easy or undervalue the importance of customer service. According to a McKinsey study, 70 percent of client purchase experiences are based on how they believe they are handled. Customer service, it turns out, is more important than the product or the advertisements. And your duty isn't easy: people are twice as willing to share wrong views as positive ones.

It's even been suggested that it takes 12 good customer interactions to compensate for one bad one. As a result, make sure that all of your clients are happy with the service. So, you can choose a best customer service tool to make the tasks even more easier.

According to a Forrester survey, 45% of US customers will abandon an online transaction if their queries are not promptly answered.


4. Carry out proper SEO

Your target market is already looking for products like yours on Google. All you have to do now is figure out how to be one of the first online store's customers come across in the search results. A procedure known as Search Engine Optimization can help you get your firm to appear prominently in Google's search results.

SEO (search engine optimization) is the technique of improving eCommerce traffic by attempting to rank your site high in a list of specific search results.

Begin by learning some crucial SEO concepts, such as keywords, to guarantee the success of your SEO strategy. These are single words or short phrases that allow customers to find your online store through search engines. Of course, some terms are more popular than others, so you'll have to dig a little to locate the best ones.

Keyword research can be aided by services such as Google Trends, SEMrush, or Ahref. Remember that even if your SEO efforts are made perfectly, getting a spot on page one of the search results can take some time, so be patient.

5. Email marketing is a popular method of promotion

Last but not least, there's email marketing. It's a low-cost, high-impact approach of gaining customers. According to a branding survey, 55 percent of people have a positive attitude toward companies who send them emails.

Furthermore, 70% of participants stated that they always remember emails a firm sends to them when buying. These findings support the importance of email marketing.

The following are a few of the most popular concepts:

  • send out emails announcing new services

  • send out emails that includes the details of discounts and promotions

  • Send follow-up emails with similar or recommended products to entice customers to make another purchase.

  • Send out emails with discount coupons to customers who haven't visited your store in a while to entice them to return.


Are you Struggling to get your first order?

It'll take some time. For first-timers online, the attitude of "if you build it, they will come" is unfortunately prevalent. However, it's more like to yelling into the void and hope that someone hears you.

Your store is located on a backstreet section of the internet that even Google is only now discovering. Customers aren't going to find you by mistake; you'll require marketing.

Look for SEO advice, join social media, and keep pushing. Advertisements are costly and should be used with caution. There are a number of tedious activities you can perform for free. Begin with SEO and natural social media, and don't anticipate much at first.

Read more: check out this Guide on How to build an eCommerce website

Final thoughts

As you can see, attracting clients to your online store doesn't have to be expensive. The most important thing is to be inventive and knows how to employ various channels. Now that you know what you need to know go ahead and promote your store!

Best of luck!