17 Shopify Conversion Rate Optimization Strategies for 2021 & Beyond

Whether you work in marketing, sales, or product design, you understand the importance of a quality landing page.

Macy is the CEO of Outline and founder of multiple other design tool unicorns. She lives in Portland with her partner and 2 dogs.

When a buyer visits your online Shopify store, many factors can influence their purchasing choice. To assist you to enhance your conversion rate, you'll go over 17 effective conversion rate tactics from top Shopify stores in this article.

You'll also establish a Conversion Rate Optimization strategy to increase your users' buying experience and your Shopify site's performance.

Shopify has been the preferred platform for eCommerce marketers for a long time due to its ease of use and flexibility. However, having an eCommerce store necessitates the same amount of throughput as a brick-and-mortar store.

The conversion rate measure is a common ground your eCommerce marketing expert team needs to keep an eye on whether you're on Shopify or Shopify Plus.


The Shopify Conversion Optimization Secret

Everyone wants to know how to enhance Shopify conversions and thinks there's a magic pill.

Unfortunately, there isn't one. There isn't a single growth tip on this list that will make your Shopify conversion rate report something you'll want to frame and display in your restroom.

The adoption of a procedure is essential for Shopify conversion improvement. It's not spectacular or beautiful, but it's scalable and repeatable. You don't even need to develop the technique yourself; there's already a tried-and-true method that works perfectly.


Strategies for optimization

Your homepage is nearly always the landing page for your PPC ads. It's also the page that SEO is most likely to drive traffic to. The user's opinion of your brand's ethos is shaped by the homepage. This means that having a fantastic concierge in the lobby may make a big difference in creating an inviting environment.

This attractive homepage can lead to a product page as well. So, the optimization for that too product page is also an important factor.

1. Work to improve the customer experience

A good site is built to assist clients in finding what they're looking for in a single glance. On the homepage, simplicity is essential. A visitor to your website should navigate easily; too much information in one place and frequent picture changes all contribute to poor first impressions.

Keep it easy; anyone entering a store, whether online or offline, wants to know if the store has what they need or where the men's/section women's is. Use a hero image with a single CTR and leave the rest to the top navigation menu.

2. Add real social proof

Any customer who wants to buy something on your Shopify store must have some level of faith in you. It eliminates doubts and provides social proof. Celebrity endorsements in advertisements are a vivid illustration of how testimonials operate.

Shopify conversion rate

As a result, including social proof like photo/video reviews on your page will almost certainly be an effective method for persuading a customer, whether through reviews or guarantees.

3. Make use of artificial intelligence (AI) search

Assume you run a home furnishings online store. You advertised a blue curtain in your ad. Your customer is looking for those specific blue curtains and has ended up on your page. If no search bar is available, the user will have to filter and search for curtains that are likely to appear.

4. Sort your products and collections into categories

It can be confusing and overwhelming to have too many product categories. Many of the same ideas that apply to brick-and-mortar stores also apply to online eCommerce. To get the greatest outcomes, try to imitate as much as possible. Please make a list of 3 to 8 key categories and then break them down into subcategories.

5.Create your own 404 pages

404 pages can appear owing to glitches; however, they are uncommon. If your consumers begin to leave due to 404 errors, your SEO ranking may suffer. Redirect your customers to other pages that they could find something interesting to reduce this drop.

6. Share shoppable Instagram stories and feeds with your followers

The same issue that a shoppable Instagram feed addresses the search bar addresses. Even though this is a new function, 130 million users tap on shopping posts each month. The only way to expand an eCommerce platform is to provide convenience to the customer. Instagram is currently releasing capabilities that allow users to finish their purchases without ever leaving the app.

7.Add Labels & Badges to products to attract customers' eyes

Product labels & badges serve as the salesman of eCommerce, guiding clients through your business and drawing attention to your product highlights or big deals. Therefore, creating a badge will encourage customers to add items to their carts and check out faster!

According to a Shopify store survey, using them enhances conversion rates by 13-15% while increasing consumer engagement by 148%. So it will be a waste if you don't take advantage of Product Labels & Badges to customize labels freely.

8. Show all product specifications that are required

One of the most important aspects of Shopify marketing is that there can't be any hidden fees. Broken trust is at the root of many abandoned cart situations. The customer came here after seeing an advertisement for a sale that said, "Please hurry! Get yours right away!" The delivery time has been significantly extended due to several orders.

In these situations, customers will become annoyed. Make all of your pricing options, including delivery, as transparent as possible. If the product is out of stock, use redirection and add them to your subscriber list. Whether the item is back in stock, ask if you can send them an email.

9. The influence of product reviews

Specific product reviews on your product page do what a testimonial on your homepage does for your brand. Having product reviews with star ratings, reviews in words, photo/video reviews will bring a great ranking factor.

10. Use social selling to your benefit

Many buyers are now expressing their concern through on-site product reviews. This problem is most likely caused by the presence of scammers and unethical affiliate marketers i.e., those without or not abiding by an affiliate marketing agreement in the Shopify feed. A layer of social evidence is added to your screen by having small notifications from your Instagram feed pop up on your screen, in addition to ratings. There are various Shopify Instagram feed apps that helps you in this cause. You can find them with ease on Shopify app store and use them to prove your credibility.

11. User details should be auto-populated

When individuals are comfortable and pleased, they are more likely to shop—having to add an extra step for filling out customer information disrupts the consumer's attitude. It's no surprise that allowing customers to autofill information on social media increases conversions by 200 percent!

12. With efficient email marketing, you can say thank you to your customers

A sincere thank you might go a long way toward enticing a customer to return for more. It's crucial to make the customer feel like they're a part of your brand's family and that they may come back at any time. You can also give coupon codes to new clients and suggest additional items on your site that they would like.

13. Sequences for recovering abandoned carts should be automated

This is a phenomenon that every eCommerce store owner is all too aware of. While this can be unpredictably unpredictable and for nebulous reasons, it is your responsibility as a store owner to send out reminders a week or two later. You never know; they might alter their minds or not, but it's worth a shot.

14. Make a list of Refund Policies

For items that come in a variety of sizes and other alternatives, a clear refund policy on the product page and checkout page is vital. Transparency and confidence are improved when clients have access to all of the information they require. If they don't, they might post an unfavourable review on the internet, which could have even more severe consequences for your sales funnel.

15. Create a set of free shipping guidelines

If they aren't offered free shipping, most first-time clients are hesitant to buy. On the other hand, they may be willing to spend a higher price for the goods themselves. Instead of having overcome charges aside from tax at the end of the purchase, find the sweet spot that is a balance of both.

16. Examine your website to check if it loads quicker

In the Shopify platform, you only have 3 seconds to make a strong first impression. If your sites take longer than 3 seconds to load, consider utilising Image resizer tools to compress your images.

17.Ideas for an Effective About Page

A homepage cannot do all of the functions that a about page can. Utilize this space to let clients feel more connected to you. Adding a human touch to an online, all-things-digital environment can go a long way toward establishing a memorable brand personality.

18. Web sites that are mobile responsive 

A big part of website traffic comes from social media ads that are viewed on mobile devices. When a website isn't mobile-friendly, 35% of visitors claim they abandon it. 

Wrapping up

To boost your eCommerce conversion rate, make sure you correctly implement the tactics mentioned above to see an improvement in conversion rates. Check to see if your efforts are in line with your objectives.

Don't try to execute all of the strategies at once; start with one or two. Don't anticipate your conversion rates to skyrocket overnight.

Be try to keep the best patience to get the best result.

Best of luck!