In today’s world, online reviews are a key component of a business’s success. It doesn’t matter whether you run a B2B or B2C company, a marketing agency or a SaaS company, an eCommerce store or a local business: reviews are critical for all types of businesses.
And, if you’re not getting reviews from satisfied customers, your business is missing out on opportunities to grow.
A study showed that 93% of consumers read online reviews before making a purchase decision. Another study showed that an average of 79% of customers trust online reviews as much as personal recommendations from friends and family.
But getting reviews can be difficult, especially considering that most people don’t want to write them.
So how do you go about getting good reviews from your customers? Here are some tips:
1. Ask for Reviews
Ask! When someone has made a purchase with your business, don’t be shy about asking them if they would mind posting a review on their preferred platform (like Facebook, Google+, Yelp).
You can do this by sending an email after the transaction has been completed.
At first, it may seem pushy, but this approach is actually very effective. Because it shows that you care about customer satisfaction and are willing to go above and beyond for them. Additionally, make it easy for customers to give you feedback. The easier it is for them to leave feedback, the more likely they will do it.
2. Set the Timing and the Tone
Asking at the right time is key to getting a response.
Ask for feedback within 24 hours after delivery or service completion. Letting them know that you’re always open to hearing what they think will encourage them to give honest feedback.
You can also ask for a review at the following times:
- After repeat orders
- If they mention your brand on social media
- After they refer you
If you want to simplify the process for customers, you can add a “review us” link to every transactional email or customer service email. The customer just needs to click on this link to take them to the review platform of your choice.
3. Send a Reminder
Remind them if you don’t hear back from customers within a few days of sending the first email or text. Check back often. You may need to remind people that leaving a review would help you out.
The follow-up should be simple and direct. Tell them where you want the review left. A recent study found that customers who were reminded twice were more likely to leave a review than those who weren’t reminded at all!
4. Advance Your Way to Ask for Reviews
Conventionally people have been asking their customers to leave reviews through third-party websites or by sending emails. But most customers find it a hassle to open the emails and leave you a review.
Even it has been seen that a majority of Gen Zers don’t even check their emails (except if these are from their academia).
So, how to get a review from customers of these alike? Well, with Reviewbit, collecting product reviews is no longer a hassle. With this app exclusively built for Shopify, you can send review requests to the customer via WhatsApp. According to a HootSuite study, on average, people spend 18.6 hours per month on WhatsApp. And find it a more convenient app among all the social media apps out there.
So, if you haven’t integrated WhatsApp for your Shopify store and not asking your clients for reviews on WhatsApp, you’re missing out on too much. When people receive review requests through WhatsApp, they find them engaging and interesting, and they respond immediately. Therefore, many review requests are replied to.
Reviewbit makes it easy for businesses and consumers to request reviews. Users have an interface they’re already comfortable with. Brands can automatically request reviews with reminders. For a more personalized experience, the app uses a chat interface instead of a generic form.
It also allows you to generate discount coupons that encourage customer feedback.
Reviewbit is easily customized to fit the brand of your business. Additionally, it enables you to communicate immediately with consumers to meet their expectations.
5. Make It Simple to Review Multiple Purchases at Once
Making it easy for customers to leave reviews is the key to getting them more often. You will find that many shoppers purchase more than one item at a time. It doesn’t make sense to ask them to review their purchases individually.
Instead, send an email with all of your customers’ recent purchases so they can review them all at once.
Less time spent reviewing. More reviews will be collected. In the end, no one wants to click through multiple pages to leave multiple reviews. Create a better experience by providing an all-in-one view review section.
6. Maximize Your Store Experience
To get good reviews from your customers, you need to make sure you offer them a positive experience. Make sure your product is high-quality, and your service is excellent. If your Shopify store is not providing the customers with the experience they were looking forward to, it is likely that they wouldn’t leave with a review, or if they leave a review, it might be negative.
That’s why you should consider improving your Shopify experience. For this purpose, you can use the Zeno Page Builder app.
It is a drop-to-drag page builder for the Shopify store with which you can rebuild or enhance your Shopify store. Zeno Page Builder offers a simple and intuitive user interface that requires no special design skills or coding knowledge to create beautiful pages in Shopify.
7. Thank Your Reviewers
You can thank your customers for their time and effort by sending a simple thank-you message, which will remind them of your impeccable customer service. That also increases the chances that they will review another one of your products or services in the future.
Moreover, you can send discount codes or freebies to top reviewers after they’ve posted a review. By doing this, you will turn a satisfied customer into an incredibly loyal customer.
Reviews are an important part of a successful online business. They help potential customers decide whether or not to pursue the products and services you offer, and they allow you to showcase your strengths to new prospects. Take advantage of the tips we have discussed above to get more reviews. Because when the reviews improve, more customers come in, which leads to more sales.