If you own an eCommerce company, you know there is always a trust gap between a company and a customer. You have several options for filling that gap, and one of them is to use social proof.
The thing about an eCommerce store is that people are purchasing a promise made by you, and product reviews show whether you keep your promise or not. Honest builds trust.
Customers are more likely to buy from you if they see that other people like what you sell, and leaving product reviews gives them that satisfaction.
So, how do you increase your chances of receiving positive feedback? Making the review process as interesting and appealing as possible is the first step.
What is the importance of customer reviews for the Shopify eCommerce platform?
Looking for online reviews has become such a common part of the purchasing process. As an eCommerce store merchant, you should be aware of this.
- 25% of users do not trust businesses that do not have reviews.
- Before they can trust a brand, 75% of consumers read at least four reviews.
- 91% of consumers agreed that reading reviews makes them feel more confidence when purchasing.
As you can see, Shopify experts are working hard to ensure that reviews are not only valuable to buyers but also to retailers like you. Of course, if they are used correctly.
How do you get one Shopify review after another?
Shoppers will look for reviews on your Shopify app store, especially for small businesses. And you’ll want to gather as much as possible. You’ll need a review generation strategy in place for this.
I understand that running a point of sale as an online business is difficult, and building trust is especially difficult. So allow me to make it simple for you.
I analyzed data from numerous Shopify stores to develop this simple strategy for actively generating reviews. The best part is that you can put it into the initiative immediately.
1) Don’t be afraid to obtain feedback
Here are some quick and easy ways to get your customers to leave reviews on your Shopify store:
Request via WhatsApp
Don’t be one of those businesses that only do the bare minimum. Take the initiative. Request that your customers leave you a review.
You don’t have to pull everyone’s leg, but you will get more reviews if you ask for them.
It’s not complicated. You need to send a friendly message and request a review. And, no, you are not required to do it manually every time someone purchases from you.
There are numerous tools available to assist you in automating this process. You do not need to be a marketing guru. And each time a customer purchases a product from you, they will receive a WhatsApp message asking them to rate that product. You can sit back and wait for your reviews to come in.
Make a review button available on your product pages
This option is even more convenient! There is no need to embed code because an automated tool, such as reviewbit, will generate a “write a review” button.
Your customers will be able to locate the button easily; click it, and a review form will appear. They’ll leave a review, maybe some photos, and that’ll be the end. You’ve got another one.
The buy button isn’t the only one you want to be pressed.
2) Provide Options to Your Customers
When requesting customer feedback, one of the most important things you can provide various options.
While some customers will be ready to leave a message at the bottom of your product page, others will prefer to leave reviews simply by clicking a button.
Giving your customers multiple options to express themselves will make them feel like they have more say over what they say about your brand.
It is also advantageous because it expands your brand’s reach and helps get your name out there for other clients to see.
3) Maintain simplicity
Customers will be less likely to leave a review if it becomes difficult. As a retailer, your job is to remove any obstacle to the buyer’s journey. I cannot highlight enough how important it is to keep things simple.
When it comes to leaving a review, it’s critical to give them the option to do so almost effortlessly. Enormous forms with numerous questions will only turn off your customers.
The average customer isn’t experimenting with different ways to leave feedback. They are not coming to your store to congratulate you but make a purchase.
They have a million other things to do in their day and will not sit down for 15 minutes to answer questions. They’ll probably just walk away. That is something you do not want to happen. So keep everything simple.
4) Didn’t you get one? Please remind them
Sometimes you won’t get a review on the first try. Don’t worry. It’s possible that your message arrived at the wrong time for the customer. That is the purpose of Reviewbit’s WhatsApp request reminders.
You can easily schedule a message reminder to make a second attempt if you use the reviewbit tool to manage your reviews. Schedule when you want it to be sent, and let the app handle the rest.
5)Display your reviews
What’s the point of having lovely reviews if you don’t display them? Having your best reviews neatly packaged in a cool widget is a great method to assess how well you’re doing your job. That is the purpose of reviews – to fully accept.
You can get creative with the appearance of your reviews to make them more attractive to your online store.
Going the extra mile is always an option. And you should go if you want to stand out from the crowd. Change the colours, the placement, and anything else you can think of to improve the appearance of your widgets.
Now that you understand the value of social proof in establishing trust in your eCommerce store, it’s time to get to work and collect some reviews!
I can’t wait for you to start using these add-ons and getting those reviews rolling in!
Hey, don’t forget to drop me a line and tell me how you like it.