One of today’s most effective customer acquisition and retention strategies is to solicit customer feedback. This is since online reviews can do wonders for your business.
They aid in developing your online reputation, provide significant brand credibility, and provide the type of social proof required to influence consumer behavior.
Reviews are also one of the most important factors influencing a business’s local SEO performance.
From this vantage point, it makes good business sense to learn how to solicit customer feedback and ensure a steady stream of more and better reviews. After all, if you’re already providing experiences that customers enjoy, they won’t hesitate to recommend you. All you have to do is inquire. This is frequently the most effective way to increase the number of reviews.
Today, brands are migrating to reviewbit to generate over 4x more photo and video reviews than they did on their previous platform and our industry-leading 30 percent submission rate.
Today you’re going on a journey with Reviewbit. This is a simple way to prompt customers to leave a review at any point during their interaction with your brand.
How Do Online Reviews Contribute to Social Proof?
“Social proof” is a psychological phenomenon in which people form judgments and make decisions based on the actions of their peers. Online reviews in the context of eCommerce enable target customers to make decisions based on the honest evaluations of previous customers rather than relying on marketing from the company itself (which, we all know, can be biased.) The ability of e-commerce reviews to generate social proof can manifest itself in a variety of ways:
If your eCommerce store does not appear on the first page of Google when someone searches for your keyword, you need to do some SEO work. Fortunately, eCommerce reviews can also help in this regard.
Customers will typically use relevant keywords, such as your product name and attributes, in their eCommerce reviews. As a result, creating a robust review infrastructure that leads to even more reviews will increase the amount of content associated with your brand, keywords, and products.
Contains additional information
Reviews are especially important for eCommerce businesses that don’t have a physical storefront where customers can see, touch, or try products before purchasing. Reviews can help fill this void, especially if you encourage customers to leave feedback on:
- Whether the size of a style is large or small
- The product’s appearance and feel
- Whether the product corresponds to its description and image
Target customers will be less likely to click on your customer service chat box or return an item that does not meet their expectations if your reviews are helpful and thorough.
Filters out background noise
With global eCommerce sales expected to reach $4.28 trillion by 2020, it’s clear that the industry is more crowded and competitive than ever. Shoppers are bombarded with advertisements, products, and brand names wherever and whenever they browse the internet. When a shopper’s purchasing need arises, sorting through the avalanche of options can be a time-consuming and intimidating task. This is where eCommerce reviews come in useful.
How Can you Get More Reviews?
People are naturally inclined to leave online reviews, particularly if they had a positive or negative experience. However, if you run a brand-new store with little traffic, reviews may take a while to arrive. However, this does not imply that you should take a “wait and see” approach. Use the following strategies to persuade your customers to leave a review:
Maintain contact with your customers
All you have to do sometimes is ask. Consider using a WhatsApp platform to follow up with customers after they’ve purchased something — for example; you can use customer surveys to solicit feedback on their new purchases and shipping speed, customer service, and shopping experience.
Make reviewing simple
We’re all short on time, so make the process as simple and painless as possible to increase the likelihood that a customer will take time out of their busy schedules to leave a review. Keep in mind that they are assisting you.
Inquire the appropriate questions
A blank field frightens the majority of people. Where do you even start? You can make it easier for your customers to find the right words by including prompts on your review forms.
Finally, your prompts should strategically prompt customers to mention what your products and company excel at. For example, if you know that your shipping is frequently delayed, you should avoid asking customers to provide feedback on their delivery experience.
Customer feedback is one of the most important metrics for e-commerce businesses, and it can make or break your product sales. Suppose you want to gain control over how your customers perceive you. In that case, it’s time to invest in a comprehensive reputation management solution that can provide more insights into what people think about your brand.