93 percent of customers said they prefer to purchase from a well-known or favorite brand. Because people prefer to buy from well-known, well-established companies with which they are familiar, establishing consumer trust plays an essential role in convincing customers to buy from your Shopify store.
User-generated content is one of the most successful strategies to create consumer trust.
Customers may not believe you when you say your product is good, but they do believe reviews from other customers who have used your product or service. If they’re video reviews, they’re even better.
They are, however, more challenging to obtain. That’s why video reviews are gold when it comes to conversions. They are more effective than written reviews, which are relatively easy to obtain.
I’ll go over how to collect and leverage video reviews on your site to increase conversions substantially, but first, let’s see if it’s worth your time.
What are Shopify Product Video Reviews, and how do they work?
Simply said, customer feedback and thoughts regarding a specific product on a Shopify store are captured in video reviews. By looking at a product’s ratings and video reviews, a potential consumer can get answers to some unresolved questions before choosing whether or not the product is worth buying.
As a result, product video reviews are one of the most authentic ways to convince potential buyers to buy your goods. Most eCommerce brands are aware of this and ask for customer video reviews. Other customers’ video reviews on their website are sufficient to reassure a new buyer of the quality of their products.
What value do user-generated video reviews have?
- To understand more about a business, product, or service, 79% have seen a video review.
- When customers are exposed to professional material and user-generated product videos, brand engagement increases by 28%.
- After watching a feedback video illustrating how a business, product, or service helped someone similar to them, two-thirds of customers say they are more likely to buy.
- People consider video reviews to be far more genuine than written reviews. There’s a certain amount of spontaneity with videos that correspond to sincerity.
- Video reviews present your product in a more realistic light: this is a genuine individual who has used your product and has expressed their real-life experience on video.
- Video reviews are more valuable since someone has benefited from (and enjoyed) your product to the point that they took the time to record themselves speaking about it.
How to get video reviews?
You’re undoubtedly eager to collect product video reviews from your customers now that we’ve discussed how crucial it is to have product video reviews on your Shopify store.
How do you go about collecting them?
In order to generate more product video reviews from your consumers, there is literally only one proven approach you can use: ask them.
Isn’t it straightforward? In a nutshell, yes and no. All you have to do is ask, but the manner in which you ask is essential. So, how do you ask your customers for product video reviews?
After purchasing a product, many store owners expect that their customers will immediately provide video reviews. Unfortunately, this is not always the case.
It does not imply that they are dissatisfied with your items or loyal to you. They may just forget or choose not to write you a product review for reasons best known to them.
However, it has been proven that if you simply ask your clients, they will write you a product review over 70% of the time. Let your consumers know you’d like them to post a product video review, and you’ll be surprised at how eager they are to do so.
Sending them an automated text message shortly after their purchase, asking them to offer a video review for the product they purchased, is one approach to do this. This can be done through WhatsApp easily.
You may even request video reviews while delivering a product by including a message reminding them to write a video review on your website.
You can share your video evaluations on social media once you’ve accumulated a few of them. This will help create a bandwagon effect, causing additional buyers to leave reviews on your Shopify store after purchasing a product.
Reviewbit is the best tool to collect video reviews. I always personally suggest this incredible app that brings a drastic rise in the number of reviews like ratings, reviews in words, photo/video reviews for a store. Because the platform integrated is WhatsApp.So, there is nothing complex to get the same.This will also make your customers more engageable with your product, making them much more fun in customer’s free time.
I know I sound like a broken record, but getting video reviews is difficult. Is it, however, worth the time and work you’ll expend? Yes, absolutely.
Unlike essential text-only reviews, video reviews do not appear on their own. It would help if you devised a strategy for obtaining them from customers.
So, make a list of your ideas and begin to work