Online customer reviews have spawned a new field of marketing and communication, bridging the gap between traditional word-of-mouth and viral feedback capable of influencing customer opinion.
Perhaps you’re already on board, gathering genuine customer reviews on the level of service you provide and responding to critical feedback from your customers, but let’s take a step back and list some of the reasons why getting genuine customer reviews is critical for your Shopify store.
What exactly is a genuine product reviews for Shopify
Genuine product reviews are user’s genuine opinions or feedback on a specific product. Many online businesses have a review feature on their website to rate and review the product they purchased.
A product review assists other users in forming an opinion about a product before purchasing it. They can read the reviews to clear their minds and decide whether or not the product is worth purchasing.
If you haven’t included a product review section on your eCommerce website because you’re afraid of bad feedback, you’re missing out on a large number of potential customers.
What is the significance of Shopify customer reviews?
Enhance The Customer experience by Learning More About Your Customers
Analyzing customers’ genuine reviews helps your brand to understand overall customer satisfaction because they can provide your firm with input on what your customers genuinely desire.
Using this analytical data as input, you will be able to improve customer service by promptly and efficiently resolving issues that customers encounter, thereby generating a great experience for the consumer and retaining your focus on their needs.
Make customer to Speak Up in Order to Increase Customer Loyalty
Customers who take the time to submit an online review for your business are considerably more likely to feel loyal to you and return. In addition, the act of submitting a review and creating a relationship with your business allows consumers to feel like they have a voice even when they are behind a desktop, smartphone, or tablet screen and can provide positive and helpful feedback.
Increase your ranking
In local search, reviews tend to be the most crucial ranking element. This is because it aids firms in ranking well, even if their link profiles are of low quality.
Social Proof & Credibility
Without question, we are social beings from the minute we are born, and we are curious to hear what others have to say before making purchasing judgments. Like how we would ask friends and family for recommendations, review sites allow us to do it online with a few clicks.
To save margins, compete with the experience
Reviews allow new firms to compete with more established competitors while potentially gaining a favorable niche in people’s assessment and expectations. So take a look at it this way… Which firm do you prefer to shop from, one with three-star reviews or one with five-star reviews? Amazing! You’ve just diverted the conversation away from the reduction and pricing!
Your marketing is being done for you by your customers
Positive online business reviews are precious and can provide your company with benefits that a primary marketing campaign cannot. In a word, they are similar to micro-marketing campaigns that continue to work long after the online review has been placed, offering a consistently positive image to potential customers and building ongoing brand awareness that benefits the firm in both the short and long term.
More reviews lead to more reviews
When a business has gotten online reviews, it encourages others to leave their own. The presence of numerous evaluations appears to be sufficient to provide new customers with the incentive and confidence to contribute their own opinion on a specific product.
5 techniques to raise and improve the number of genuine reviews from your customers
Are you ready to instill trust in your brand, provide substantial social proof, and increase brand love? Here are 5 pointers to assist you to go above and above when it comes to genuine product reviews and customer reviews.
1.Follow up with the buyers: Consider sending a review request after a customer makes a purchase. When the purchase is still fresh in your mind, you’re more likely to obtain a review. Check out reviewbit’s WhatsApp reviews to automate this process, which makes it easier for you and makes it easier for your customers. Remove the friction between your request and their capacity to submit a review as much as possible.
2.Ask the smart questions: To do so, you must first decide what kind of responses you want before asking for them. For example, what do you want your target audience interested in? What are their main worries when it comes to making a purchase? What are your industry’s pain points? By aligning with these questions, you will obtain meaningful and relevant reviews.
3.Contact those who have given you positive feedback: Thank you if you notice a positive Yelp review or a lovely photo resulting from your review request! Some brands do an excellent job of following up on and spreading favorable feedback. You can also request permission to post their shoutout on your website or social media networks.
4.Contact everyone who has left you a negative review: Ignoring these will not make them disappear. Respond to unfavorable reviews as soon as possible, especially if you believe the reviewer is justified in their concern or if other customers have complained about the same issue. Take advantage of this opportunity to learn from your customers and enhance your business.
5.Reward those who conduct reviews: For example, you may provide a 10% discount to every customer who leaves a review on their next purchase. You don’t even have to notify them that this is coming their way. The element of surprise will lend an extra “wow” quality to their encounter.
The customer is king. They are the ones that may either push your business to new heights or significantly lower it. Their feedback is critical because only their experience will determine your product’s quality.
And there is no shame in receiving negative feedback. They are people’s genuine opinions, to which you provide a reality check. It also demonstrates that you are open to whatever a person says. This also represents your brand’s loyalty.
Because there is now no technology that allows people to study a product online, the relevance of product reviews becomes essential.
With Reviewbit, you can make reviewing more enjoyable.